For the reason that daybreak of time (alright, the invention of swimwear), most manufacturers have used footage of ladies with Amazonian our bodies to promote the dream of seashore our bodies. So no surprise most of us really feel paranoid sporting a two-piece if we really feel we glance something lower than good.
Fortunately, that’s altering, particularly with manufacturers like American Eagle’s intimates model Aerie, who’re but once more selling physique positivity with the launch of their newest swimwear line, Completely satisfied Swim.
The model is asking actual girls to participate of their Love The Swim You’re In marketing campaign for a second 12 months in a row.
Shunning the usage of Photoshop, girls are taking to Instagram to share a snap of themselves sporting a chunk from the vary with the hashtag #AerieREAL.
Each photograph tagged with the hashtag earns a $1 (80p) donation to Nationwide Consuming Problems Affiliation.
By now manufacturers know that one measurement doesn’t match all. With our lumps and bumps, us women are available all completely different sizes and shapes. By highlighting unrealistic promoting photos, the established order can change.
So many unimaginable girls have already shared their swimwear snaps on Instagram, and we’re loving this celebration of the feminine kind:
